Join Transform 2021 this July 12-16. Register for the AI event of the year.
- Einstein Platform Services Certificate
- Einstein Platform Sneakers
- Einstein Platform Services Certificate Retired
- Einstein Platform Boots
In September 2016, Salesforce launched Einstein, an AI platform to power predictions across all of the company’s cloud-hosted products. Just over four years after Einstein’s debut, Salesforce says the platform is now delivering more than 80 billion AI-powered predictions every day, up from 6.5 billion predictions in October 2019.
Einstein Platform Services allow you to build AI-powered apps fast, by making the power of image recognition and natural language processing accessible to anyone. The Einstein Platform allows all admins and developers to build their own AI-powered assistants for a wide array of use cases. You can use point-and-click. EINSTEIN serves two key roles in FCEB cybersecurity. First, EINSTEIN detects and blocks cyberattacks from compromising federal agencies. Second, EINSTEIN provides CISA with the situational awareness to use threat information detected in one agency to protect the rest of the government and to help the private sector protect itself. Use Einstein Platform Services to seamlessly integrate custom deep-learning models into your CRM workflows. Einstein Vision Harness the power of image recognition to solve an array of use cases such as visual search, brand detection, and product identification. Einstein Vision enables you to tap into the power of AI and train. The Einstein Platform Services APIs enable you to tap into the power of AI and train deep learning models for image recognition and natural language processing. You can use pre-trained classifiers or train your own classifier to solve unique use cases.
Forrester Research recently wrote that companies “have to rebuild their businesses, not for today, or even next year, but to prepare to compete in an AI-driven future.” Reflecting this changing landscape, IDC expects global spending on AI to more than double to $110 billion in 2024, up from $50 billion in 2020.
Salesforce asserts that Einstein is poised to drive a substantial portion of this growth. Einstein’s predictions can include internal and customer service answers for a given use case, like when to engage with a sales lead, how likely an invoice is to be paid, and which products to recommend to bolster sales. For instance, outdoor apparel and lifestyle brand Orvis taps Einstein to develop personalized conversations with its online shoppers. Internet Creations, a business technology and consulting firm, is using Einstein to forecast long- and short-term cash flow during the pandemic. And outdoor apparel retailer Icebreaker is leveraging Einstein to suggest products for new and existing target audiences.
Beyond the top-line prediction milestone announced today, Salesforce reports a 300% increase in Einstein Bot sessions since February of this year — a 680% year-over-year increase compared to 2019. That’s in addition to a 700% increase in predictions for agent assistance and service automation and a 300% increase in daily predictions for Einstein for Commerce in Q3 2020. As for Einstein for Marketing Cloud and Einstein for Sales, email and mobile personalization predictions were up 67% in Q3, and there was a 32% increase in converting prospects to buyers using Einstein Lead Scoring.
Salesforce also says Einstein Search is fielding more than 1.5 million natural language searches per month, which works out to 1.5 natural language searches every second. It’s also delivering more than 100 million tailored keyword searches per month.
The Einstein platform is the purview of Salesforce Research, a unit previously led by former Salesforce chief scientist Richard Socher. (Socher, who joined Salesforce through the company’s acquisition of MetaMind in 2016, left in July 2020.) To train its underlying algorithms, Salesforce Research’s hundreds of data scientists draw from sources that include the anonymized content in emails, calendar events, tweets, Chatter activity, and customer data. Salesforce says innovations in Einstein arise from scientific investigations into computer vision, natural language models, translation, and simulation.
Einstein’s voice services recently underwent a reorganization with Salesforce’s decision to shut down Einstein Voice Assistant and Voice Skills in favor of the newly released Salesforce Anywhere app. At the time, a company spokesperson told VentureBeat that voice capabilities remained “a priority” for Salesforce and that the products it’s discontinuing will inform the development of “reimagined” functionality focused on productivity and collaboration.
VentureBeat
Einstein Platform Services Certificate
VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact.Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more
Whether you are a looking for a conceptual introduction to Einstein or looking for specific implementation details we have resources for you.
Community resources
Einstein Platform Sneakers
Trailhead
Take a guided learning path to understand how Einstein is transforming CRM with smart predictions, intelligent recommendations, and timely automation.
DocumentationThe official documentation page for all Einstein APIs. See code snippets of how API calls are created, their expected replies, status codes, options, and more.
Developer forumsShare questions and answers with the Einstein developer community.
Developer blogRead blog posts by other developers who have implemented different products and projects using Einstein.
Language wrappers
ApexA GitHub code repository showcasing how to use the Einstein API using a Salesforce Apex based wrapper.
JavaEinstein Platform Services Certificate Retired
A GitHub code repository showcasing how to use the Einstein Vision API using a Java based wrapper.
SwiftEinstein Platform Boots
A GitHub code repository showcasing how to use the Einstein Vision API using a Swift based wrapper for Apple's iOS.